I think America is fascinated by the occult because its interesting.People in general dont want their entertainment to be the same as normal life they want something different.Humans want something out of the ordinary they want something that isnt in their everyday life. The occult can be seen all over tv shows like supernatural, teen wolf, and true blood and all of these shows are very popular because they are just escapes from the normal world its something you know will never happen so it's just pure fun and entertainment. So america pretty much falls in love with the occult because its something different and fun.